Profundo’s core activity is research. With an open mind, we endeavour to know more and to identify and analyze all relevant facts. This Code of Conduct sets out how Profundo strives to conduct its research activities with high accuracy, integrity, and independence. The CoC clarifies how Profundo operates, which ethical and quality standards we abide by, and what clients, partners, donors and the outside world can expect of us. It cannot address all situations that may arise but sets out guidelines and defines underpinning values that help us to assess any situation well and act in line with our values.