Sugar is acquired from sugercanes in (sub)tropical countries and in moderate areas from sugar beets. The productioncosts of sugercanes is in average higher than the costs of sugar beets, but sugar beets farmers in Europe and the United States have been protected by subsidies and other government support for decades now. They are slowly cutting down the protection, but it is still a long way towards a free sugar market.

And it is even more difficult to find solutions for the sustainability problems within the sugar area, such as deforestation and bad labour conditions on the sugar plantations. The increasing demand for biofuels which is needed for the sugar production, makes the need for a solution even more urgent. 

Profundo researches the product routes and financing for the sugar production chain. Profundo also analyses the government policies within this area and consults the possibilities for the increase of the sustainability.